Once you have a website you're proud of you need to think about how you can get more visitors and also track its success. Try out some of our tips below.

  • Add your website address to your offline materials. Your website address should be included in all your offline materials, from business cards and invoices to T-shirts and calendars, to signs and bumper stickers.
  • Make sure Google can find your website. There are loads of simple changes you can make to your website to help raise its position within the Google search results. Go to www.google.com/webmasters to learn more.
  • Launch your first online ads. It's important to make sure that you actively seek out customers and attract them to your website. With Google AdWords you select the keywords and location relevant to your business. This way, your business is only visible to customers who are actively looking for the type of product or service you offer. There's no minimum spend and you only pay when people click on your ads and visit your website. Find out more about using Google AdWords.
  • Use social networking sites to connect with customers. Social networking sites offer many great ways to connect with your customers and enhance your professional reputation. Avenues for additional promotion you may want to consider are Facebook, Twitter or a blog.
  • Learn who’s viewing your website. The more you invest in online advertising and promotion, the more you should focus on tracking the results of each campaign or ad you create. One term you may hear often when it comes to analysing website activity is ‘conversion’. Conversion is any desired activity on your website: a sign-up to a newsletter, a purchase, a reservation. Analysing traffic on your website helps you track your rates of conversion success.
  • Track visitor behaviour. Set up an online tracking tool such as Google Analytics to see patterns in visitors to your site. You can see how they find your site, what they do when they visit your site, and other bits of data that you can use to make improvements to your site.



You can update your website at any time. All you need to do is login to http://cp.blacknight.com